AARVIND’s

JOURNEY

20+ Years in International Trade ...

A real Business Experience is not learned from Books, Classrooms, or from Social Media Platforms. It is built through years of Hands-on Execution, Trusted International Relationships, Partnerships, Continuous learning approach and an Unwavering Commitment to achieve Excellence.

Aarvind Chouhan - Founder, The Knight Exim

Dreams . Experience . Achievements

2004

Where My Passion Began

In 2004, at the age of 16, while I was still a school going boy, I discovered my passion for the Military, the Uniform, Military & Historical Swords, and International markets. At that time, it was simply a dream. Today, that dream has become my profession, my purpose, and an inseparable part of my life and many more to achieve.

2007

Family Business

In 2007, at the age of 19, I began working partly in my family business and start understanding the Product, Business Work Methods, Manufacturing Process and Machines and simultaneously. Since childhood, I have had a deep connection with Swords, Military, Police, Uniform Institutions like Army, Navy, Air-Force built around Service, Discipline, and Duty. These have always held a special place in my heart and continue to be deeply meaningful to me.

2010 - The First Export Order

🇦🇺

Australia

I secured my First Export Order from Australia, valued at $ AUD 7,530 from Colin & Jenny in Brisbane. That order marked the beginning of a memorable journey into the International market - a journey built on trust, experience, and perseverance, and one that continues to this day.

25+ Countries

Over the past 20+ years, I have had the privilege of working with some of the world's most respected Military & Historical Sword Distributors, Collectors, Museums, Military & Police Academies, Reenactment Groups, Wholesalers, Retailers, and Film Production Houses across 25+ countries. From USA, Canada, United Kingdom, France, Germany, Hungary, Sweden, Russia, Poland, Belgium, Italy, Qatar, Taiwan, Hong Kong, Australia, New Zealand and many other international markets, every relationship has been built on Trust, Professionalism and a shared commitment to Excellence.

20+ Years & Counting

For more than 20 years and till the date, I have been serving as Sales Director, Partner, and Employee at Universal Swords and actively contributing to International Business Development and the growth of a Globally recognized brand.

Universal Swords
A Legacy Built Over Decades

Swords are the Symbol of Bravery - Pride of Warriors

There is a prestigious award called the Sword of Honour which is awarded to the very top cadet of the uniformed institutions (Army, Navy, Air Force, Police, Coast Guards, National Security Guards, Customs and Immigration Services).

Earning the Sword of Honour is a symbol of Excellence - Making the Sword of Honour is a matter of Pride

Universal Swords is a family-owned business recognized Internationally for Manufacturing and Exporting premium-quality Handmade Military & Historical Swords, Daggers, Knives, Bayonets, Leather Holsters, Clocks, Frames, Home Décor, Furniture, and Unique Gift Items. It took decades to build the Brand into a Globally recognized name. Its reputation for Excellence, Reliability, Authenticity and long-term Customer relationships is the result of years of consistent efforts - NO SHORTCUTS.

Business Management - Mass Communication - International Trade

I had done my Graduation in Business Administration (BBA) and later had done PG in Mass Communication (MJMC). This enhanced my understanding of International Marketing, International Communication and International Brand Development. I devoted considerable time to deepening my knowledge of Business Management, Communication, and International Trade Laws, and I continue to learn every day. During my early college years, I presented a topic on International Marketing and Trade Events, going well beyond the standard classroom syllabus. Under the guidance of Mrs. Ashu Rathore (HoD-Management), I explored the subject with genuine curiosity and a strong desire to understand the world of International business.

The Person Who Believed In Me

My Father Mr. B.L. Chouhan possesses an exceptional understanding of business built through more than 60+ years of real-world experience. The knowledge, wisdom, and practical insights he has gained over 60+ years are truly Invaluable. He gave me the opportunity to become a part of our family business in 2007, trusted me with responsibilities, and, most importantly, gave me the freedom to learn, make decisions, and grow. For more than 20 years and till the date I have had the privilege of working alongside him.

Reading - Learning - Knowledge - Sharpening Skills

I enjoy researching and studying about Military Swords, Daggers, Knives, Bayonets, and related items, particularly focusing on their Historical traditions and evolution. You really don't need a Master / PhD degree to understand or learn about a particular subject. Books are not merely a collection of pages, it is a compact source of knowledge, experience, ideas, and perspective. An excellent book can transform your thinking about a market, subject, strategy, leadership, or the way you make decisions. My goal is to build a collection of over 250+ Books of Military Swords, Business Management and International Trade so that I can further strengthen my grasp.

Keep Reading - Keep Researching - Keep Learning - Keep Understanding - Keep Moving

My Learnings in 20+ Years of Journey

An International brand cannot be built overnight. It requires years of Dedication, Exceptional Craftsmanship, Consistency, Continuous learning, Skill Development, Deep understanding of the Market, and, above all, the Trust of Customers.
True success is built on Strong, Enduring and Mutually Trusted International Partnerships. These relationships are founded on Shared values, Commitment, Integrity and a common vision and Strengthened over time through Consistency, Reliability and Mutual respect.
Don’t build your Business just around Exports, Sales, or Short-term Financial gains. Build it around Goodwill, Trust, Fair business practices, Creating genuine value and Nurturing long-term relationships.

My Vision for The Knight Exim

After 20+ years of practical experience in Import-Export Business, International Marketing & Trade Events, I founded The Knight Exim with a mission to help Manufacturers, MSMEs, SMEs and Entrepreneurs build sustainable Export Businesses and Globally respected Brands through practical knowledge. I am equally committed to engaging with Schools, Colleges, Universities, Educational Institutions and Students through Seminars and Interactive Sessions, Encouraging the next Generation to think Big, think Globally, Build Professionally and Explore the limitless opportunities offered by International trade.

20+ Years of Proven Expertise in International Trade, Built on Trust, Experience and Results